To create an interesting and attractive LED lighting system in stores for our customers, we must take into account a series of basic concepts, which, although they may seem very basic and intuitive, must be handled perfectly to allow us to create the lighting that best suits our business.
1 Lumens or light intensity
With traditional technologies (halogen, incandescent, fluorescent, etc.) we spoke in terms of power. With the introduction of LED technology into the market, new concepts have been introduced, one of them being lumens. This new concept will help us know the level of illumination provided by a light bulb. For example, a 60W incandescent bulb provides 600 Lm. This can serve as a reference since everyone is familiar with this light bulb.
2 Lm/W performance
This factor is very important to know since it tells us how much light a bulb provides us based on its consumption. In this way it is also indirectly telling us the amount of lighting provided by the luminaire.
3 Color Rendering Index (CRI)
It is very important to show the products as they are, which is why it is very important to choose products that have a high CRI (>80). In this way the colors are reflected as faithfully as possible and we do not have any alterations that could confuse us when presenting a product. Therefore, it can be concluded that the closer we are to a value of 100, the greater the fidelity with which the colors are reproduced.
4 color temperature
This factor tells us the shade of white that the light will emit. It is measured in degrees Kelvin (K). The most used classification within the world of lighting is divided into three categories. Warm White (3000 - 3500 K) Natural White (4000 - 4500K) Cold White (6000 - 6500K) Once the most basic concepts that must be taken into account have been presented, we are going to proceed to give some advice on how to illuminate an establishment.
5 LED lighting and mood
Choosing one color temperature or another will make the purchase a total success or a resounding failure. As we have mentioned previously, the choice of light tone will be focused on the product we sell and the experience we want to create. There are clothing brands that create a soft and relaxing environment so that we can escape the routine and relax while shopping for clothes. It must be said that the more time a person spends in the establishment, the greater the probability of purchasing. On the other hand, other brands opt for electronic music combined with colored light so that shopping is a fun moment to escape from the routine and have a pleasant time. All of this that we have mentioned will depend on our audience and the product we sell.
6 Use lighting to attract people
It is well known that people react quickly to visual stimuli that may be out of the standard. This has to be used in your favor when selling a product. Techniques such as mixing tones or introducing colors that are attractive to the client can be used.
7 Each product has its function
On many occasions, the product we choose is more important than the shade in which we do it. Each product has its mission and function, so to choose a product you have to be very clear about what you want to sell. As an example, you can use LED strips for lighting bottle racks, LED panels for lighting large surfaces, or LED spotlights for installation on rails to focus on a specific product. Therefore, when it comes to lighting an establishment, it is advisable to consult with lighting experts to help you choose the product that best suits your business.
