LED lighting in stores. Aspects to take into account
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In this category you can find all the types of products that we offer you to illuminate and deco your store.
To create a LED lighting system in interesting and attractive stores for our customers, a series of basic concepts must It adapts to our business.
1 Lumens or light intensity
With traditional (halogen, incandescent, fluorescent, etc.) technologies, there was talk in terms of power. With the introduction in the LED technology market, new concepts have been introduced, one of them being lumens. This new concept will help us to know the lighting level provided by a bulb. For example, an incandescent 60W bulb provides 600 lm. This can serve as a reference since everyone is familiar with this lightbulb.
2 LM/W performance
This factor is very important to know it since it tells us how much light a bulb provides us depending on the consumption it has. In this way it is also indirectly indicating the amount of lighting provided by the luminaire.
3 Chromatic reproduction index (IRC)
It is very important to show the products such as, so it is very important to choose products that have a high IRC (> 80). In this way the colors are reflected as faithful as possible and we have no alteration that can confuse us when presenting a product. Therefore, it can be concluded that the closer we are at a value of 100, the greater the fidelity with which the colors are reproduced.
4 Color temperature
This factor indicates the white -color hue that will emit the light. Kelvin (K) is measured in degrees. The most used classification within the world of lighting is divided into three categories. Warm white (3000 - 3500 k) natural white (4000 - 4500k) cold white (6000 - 6500k) once the most basic concepts have been presented and must be taken into account, we will proceed to give some advice on how to illuminate An establishment.
5 LED lighting and mood
The choice of a color temperature or another will make the purchase a total success or a loud failure. How we have commented previously, the choice of the tone of light will be focused on the product we sell and the experience we want to create. There are marks of clothing that create a dim and relaxing atmosphere so that we can escape the routine and be able to relax while buying clothes. It must be said that the longer a person spends in the establishment, the greater the probability of purchase. On the other hand, other brands opt for electronic music combined with colored light so that the purchase is a fun time to escape the routine and have a pleasant time. All this we have commented will depend on our audience and the product we sell.
6 Use lighting to attract people
It is well known that people react quickly to visual stimuli that can get out of the standard. This has to be used in favor of selling a product. Techniques can be used how the mixture of tones or the introduction of colors that are attractive to the customer.
7 Each product has its function
On multiple occasions, the product we choose than the tone in which we do it is more important. Each product has its mission and function, so to choose a product you have to be very clear about what you want to sell. As an example, they can be used LED strips For the lighting of bottles, LED panels for lighting large areas, or LED spotlights for lanes installation to focus a specific product. Therefore, when illuminating an establishment, it is advisable to consult with lighting experts to help you choose the product that best suits your business.