What type of LED lighting fits in a shop window?
There are two storefronts that any business owner must take care of and pamper: the website and the usual physical storefront. They are two letters of introduction for the eyes of any client. If the online showcase is taken care of through various digital strategies, the physical appearance cannot be left to chance. Its layout and lighting play a key role in possible sales. Can a LED spotlight, a lane spotlight and a recessed spotlight help in improving this aspect? The answer is affirmative. Window dressing experts assure that having attractive products for sale and a perfect composition are factors that are of no use if they are not complemented by adequate lighting. Although LED lighting has simplified the process and opened up the range of options, it must be taken into consideration that each showcase is unique and requires specific details. Without ever forgetting that not only the purchasing factor is important, we must also seek the highest degree of visual comfort possible for the person who works in the establishment in question.
1 ¿What factors should be taken into account when illuminating a shop window?
The location: a storefront that receives many hours of natural light does not have the same needs as an establishment that needs permanent artificial lighting. If it is not on the street, it is most likely that the window in question receives light from the corridors of a shopping center or from attached shops. The amount of light you receive from other sources will determine the number of LED bulbs required. The layout of the display: the number of objects in a showcase, as well as their colors, also have a direct impact. When lighting this type of space you have to play in a special way with the shadows that are projected, so the tones selected must be in line with what is already placed. For example, cold colors are best suited to white, green or blue colors and elements. Be careful, it is possible that with the changes of season the compositions will be altered, so it is key to have luminaires that can move. What you want to highlight: many things can be shown in a window display, but not all elements on view have to be highlighted in the same way. Depending on the commercial strategies, lighting accents can be placed on some products or others. When you determine what is most necessary to illuminate directly, it is time to decide how and with what to do it.
2 Different LED options to illuminate a shop window
The advantages of LED lighting have been key to making this option the favorite of many businesses in a short time. Not only does the play of light and shadow greatly simplify thanks to its high color rendering index, but the efficiency of the LEDs leads to a reduction in electrical consumption. An aspect that is not trivial if we take into account the high number of hours that these lights must be working.
There are many options, but the most notable are:
- Lane Spotlight: it is, without a doubt, retail lighting par excellence. They are used in conjunction with single-phase, two-phase and three-phase rails and have in their favor that they are perfect for generating direct points of light with which to highlight and make the products under consideration more attractive. In addition, a track spotlight can be installed in many ways and allows great mobility to adapt it to different decorations in a shop window.
- LED spotlight and recessed spotlight: recessed LED luminaires cover different solutions. In addition to providing lighting quality, useful life or heat dissipation, all characteristics attributable to any LED bulb, they can act as either a central or complementary element of a lighting system. The function they fulfill depends largely on the type of recessed luminaire chosen since, for example, a 600mm one is perfect for extensive lighting points where the light is completely dispersed and hardly any shadows are generated.
